1920’s jazz at one hundred: listening patterns across streaming platforms

Abstract

The study investigates listener behaviour of 1920’s jazz across streaming platforms. When excluding platforms not available in the UK, the research examined Spotify, YouTube Music, Amazon Music, and Apple Music. The aim of this research was to better understand modern listening patterns and the appeal of 1920’s jazz to present day streaming platform users. The study found that century-old jazz is streamed online regularly. The popularity of 1920’s jazz varies between specifi c songs and platforms. In general, 1920’s jazz songs are streamed more by users on YouTube Music. The researcher calls for further studies to investigate reasoning behind why streaming of century-old jazz occurs in this way.